Strategic Marketing and Communications offers an array of resources for faculty and staff who are trying to spread the word about their work at SF State or stay up-to-date on the accomplishments of other members of the University community.
Sharing Expertise and Submitting Ideas
Faculty are encouraged to share their knowledge and scholarly accomplishments with the news media. Through the media, the University gains access to new, large and important audiences. By highlighting your achievements, we can help build support for and understanding of SF State.
The news team in Strategic Marketing and Communications advises faculty on media outreach, connects faculty to local and national outlets that are seeking comments on specific areas of expertise and issues official University news releases about major developments and accomplishments.
Strategic Marketing and Communications also helps spread the word about faculty by posting media mentions on its website, SF State in the Media, circulating media summaries to key administrators and staff daily, publicizing major mentions on social media and highlighting some media activity in CampusMemo and with the CSU Chancellor’s Office. Let the office know of your media contacts and coverage to ensure that others will hear of it, as well.
Faculty are welcome to:
News that’s appropriate for internal audiences (such as event notices or grant announcements) will appear in CampusMemo. Stories with external appeal (such as national-level awards, multimillion dollar grants or partnerships, or unique and inspiring student success stories) are more likely to become SF State News articles.
Still not sure if your story has potential for a news story or other coverage? Review SMC’s goals and criteria for content.
University staff and administrators responsible for a new program, innovation or policy that they believe should be announced to the news media should contact Strategic Marketing and Communications. Strategic Marketing and Communications is the only office that can issue an official news release on behalf of the University.
Administrators and staff are often contacted directly by the media for comment about issues related to the University. It is important to consult with Strategic Marketing and Communications prior to any interview. The professionals in Strategic Marketing and Communications can assist by determining the reporter’s deadline, gathering information needed for a response and advising on policies, rules and regulations relevant to the response. When needed, the news staff can provide basic media training. In the event of an emergency, the office coordinates emergency communications with campus-based and external outlets.
Strategic Marketing and Communications also helps spread the word about University mentions in the media by posting media mentions on its website, SF State in the Media, circulating media summaries to key administrators and staff daily, publicizing major mentions on social media and highlighting some media activity in CampusMemo and with the CSU Chancellor’s Office.
Have news that might be right for CampusMemo, SF State News or SF State Magazine?
News that’s appropriate for internal audiences (such as event notices or grant announcements) will appear in CampusMemo. Stories with external appeal (such as national-level awards, multimillion dollar grants or partnerships, or unique and inspiring student success stories) are more likely to become SF State News articles.
Still not sure if your story has potential for a news story or other coverage? Review SMC’s goals and criteria for content.
Publicizing Events on Campus
The University Calendar is a repository for official university dates.
Submit an Event to recommend an event to be published.
Approved listings will appear on the University website, homepage, digital displays in key building lobbies and the faculty/staff newsletter, CampusMemo.
CampusMemo is published weekly during the school year by Strategic Marketing and Communications. It includes news and announcements; highlights of faculty/staff achievements, such as new publications, honors, awards and speaking engagements; event listings; memorial messages; listings of new grant/contract awards; and summaries of select faculty/staff mentions in the news media. Content is user-generated and edited for length and style.
The deadline for submissions is 5 p.m. the Tuesday preceding publication. Items may be sent via email to marcomm@sfsu.edu or via the online submission form.
SF State’s digital signage system is comprised of 12 displays in key locations across campus. Digital signage submitted to Strategic Marketing and Communications for display on campus screens must first be approved based on a set of technical and content-based guidelines developed to ensure signage best represents SF State while maintaining consistency, readability and simplicity. Submitted signs could be an advertisement, announcement or PSA. If it is relevant and useful to campus and students, then it could be digital signage.
Learn more about the Digital Displays.
Information Resources
Find the latest news about SF State initiatives as well as student, faculty and staff accomplishments on our SF State News website.
The SF State Facts page provides key facts and figures about SF State, all in one location, updated annually.
SF State Magazine is a full-color glossy magazine published twice a year and mailed to alumni and friends of the University. The magazine has received numerous awards from the Council for the Advancement and Support of Education (CASE) for both overall excellence and magazine writing, including the Gold Medal of Excellence.
On the SF State in the Media page you’ll find the latest media mentions of San Francisco State: articles quoting faculty experts, profiles of alumni, the University’s latest accolades and much more, updated daily.