When writing about San Francisco State University, it’s important to emphasize the unique qualities and values that make the University special. They’re encapsulated in the four pillars of the University's SF State Brand strategy: inclusivity (campus life), discovery (academics), access (location) and empowerment (services). When combined with key data points — the fact that 58% of our students receive financial aid, for instance — it’s easy to make the case that SF State is exceptional and important.
Below is sample language that can be used in letters, brochures and website copy whenever a description of the University, its mission and its unique, critical role in the Bay Area is needed. You’ll also find facts, figures and historical background on our SF State Facts page that will help you paint a picture of SF State’s present and past.
Elevator Pitch
Sometimes, there’s not a lot of time or space to sum up what the University does. In those instances, a few sentences might do the trick.
San Francisco State University stands at the intersection of culture, innovation, opportunity and experience. Here, students invest in themselves and their legacy, gaining the tools to shape their own narratives with pride, determination and resilience. SFSU offers practical learning grounded in equity, access and real-world relevance. With strong industry connections, a powerful alumni network and hands-on opportunities in Biotech Bay and beyond, students are empowered to pursue their education with optimism and confidence. At SFSU, the preparation is real, the outlook is bright and every student is equipped to find their future — and change the world.
Just the Facts
Other times, more facts and figures are appropriate. But even then it’s possible to work in important messages.
Part of the 23-campus California State University system, San Francisco State University is a public university serving students from the San Francisco Bay Area, across California and around the world, with nationally acclaimed programs that span a broad range of disciplines. Around 22,300 students are currently enrolled at the University, and its more than 300,000 graduates have contributed to the economic, cultural and civic fabric of San Francisco and beyond. Through them — and its more than 1,500 world-class faculty members — SFSU proudly embraces its legacy of academic excellence, community engagement and commitment to social justice.
Messaging Overview
Then there are those times when there’s room to work in everything, including background information, facts and figures, and messages designed to reinforce a specific aspect of the University (such as its important role in workforce development).
Since 1899, San Francisco State University has been dedicated to empowering students to pursue education with confidence and optimism. With an inclusive campus life, world-class faculty, robust student support and a prime location in San Francisco’s Biotech Bay and Silicon Valley, SFSU serves as a launchpad for students to shape meaningful futures and drive positive change in their communities and beyond.
Nearly a third of SFSU students are the first in their families to attend college, and more than half receive financial aid. Most hail from the Bay Area and remain here after graduating — making the University a vital regional engine for innovation across the private sector, arts and culture, public service and activism. From biotech to elected office, from creatives to nonprofit leaders, our more than 300,000 graduates reflect the Bay Area’s dynamic and forward-thinking culture of possibility.