Color System

Colors in this palette are recommendations for use in San Francisco State University publications, promotional materials and web pages. Consistent use of these colors will contribute to a cohesive and unified look. The chart lists the Pantone ink with the equivalent 4-color and electronic conversions.

Primary Color Palette

Secondary Color Palette

The primary color palette is extended by using the secondary color palette. These were designed to allow individual departments to choose a variety of colors while maintaining a uniform palette across the SF State campus. The primary colors should be used whenever possible and should always be the dominant scheme to the secondary palette.