Participating in Messaging

Many faculty and staff help build awareness about SF State through their work, whether it's by speaking with the news media, placing an ad in a newspaper or designing T-shirts to distribute at an event.

The following guidelines can help you in your work of representing the University. Click on the topic of interest to take you to more detailed information.


Advertising & Apps

The purchase of paid advertising is one of many tools used to build strong visibility and support for the University. University Communications is charged with ensuring that all University image advertising in paid media — such as newspapers, radio, television, Internet and apps — is compatible with and supportive of the overall University graphic standards and messaging. See the Advertising policy (Exception: The office does not coordinate posting of job opportunities.)

Contact University Communications at the earliest stages of planning an advertising placement or campaign.  The department will ensure your plans do not conflict with or infringe on plans in other areas, will advise you of any special procedures or regulations pertinent to your project, and will advise Procurement that your planned purchase is authorized. University Communications can also provide design assistance such as templates you may employ, counsel and advice and, in some cases, custom design services.

  • Only Procurement is authorized to sign advertising insertion orders.
  • The University does not accept paid advertisements in its publications, websites or other electronic communications, or on University letterhead, business cards or envelopes. To place advertisements with the independent Xpress newspaper, contact them directly at (415) 338-3133 or

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Interested in featuring San Francisco State University on clothing or other gear? Use of the University name on items other than printed documents -- including the SFSU acronym, logo, seal or mascot -- requires licensing approval.

The first step toward creating SF State-branded merchanise is to register with Learfield Licensing Partners, the University's official licensing coordinator, which handles approvals of all uses of the University name and logo. The Learfield system enables efficient processing of licensing requests while ensuring that the University maintains consistent branding throughout its many departments and programs.

Vendors who wish to enroll should contact Jacob Krebs, Learfield's university services director, at (317) 669-0808 or

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California Education Code section 89005.5 provides that the name "California State University" and the names of all of the CSU campuses, nicknames and abbreviations belong to the State of California. To ensure that the campus name is used appropriately and with permission, University Communications is the office designated to give permission on use of the University name, logo and seal, working where applicable with the Procurement Department and University Counsel.

While faculty and staff, by nature of their employment, may use the University name, nickname and logo following the SF State Identity System, the University explicitly reserves the right to limit its name, logo and seal in all collateral, including: merchandising, print collateral, advertising and such electronic media as mobile applications and social media pages.

Applicable guidelines for use of the logo and name include:

For questions not addressed by one of these policies, please email

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Media Relations

For Faculty

Faculty are encouraged to share their knowledge and news of scholarly accomplishments with the news media. Through the media, the University gains access to new, large and important audiences. By highlighting your achievements, we can help build support for and understanding of SF State.

The news team in University Communications advises faculty on media outreach, connects faculty to local and national media outlets that are seeking comments on specific areas of expertise, and issues official University news releases about major developments and accomplishments.

University Communications also helps spread the word about faculty in the media, by posting media mentions on its website, circulating media summaries to key administrators and staff daily, posting major mentions on social media, and highlighting some media activity in CampusMemo, SF State Magazine and with the CSU Chancellor’s Office. Let the office know of your media contacts and coverage, to ensure others will hear of it as well.

Faculty are encouraged to:


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For Administrators and Staff

University staff and administrators responsible for a new program, innovation or policy that they believe should be announced to the news media should contact University Communications. University Communications is the only office that can issue an official news release on behalf of the University.

Administrators and staff are often contacted directly by the media for comment about issues regarding the University, individual members of the University community or higher education policies and trends. It is important to consult with University Communications prior to your interview. The professionals in University Communications can assist by determining the reporter’s deadline, with gathering information needed for a response and with advising on policies, rules and regulations relevant to the response. When needed, the news staff can provide basic media training.

Staff and administrators contacted by a reporter about any issue concerning the University should call the Office of University Communications before making any comment. In the event of an emergency, the office coordinates emergency communications with campus-based and external outlets.

University Communications also helps spread the word about University mentions in the media by posting media mentions on its website, circulating media summaries to key administrators and staff daily, posting major mentions on social media, and highlighting some media activity in CampusMemo, SF State Magazine and with the CSU Chancellor’s Office.


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